FABRIC, INC
Product explainer videos that make the complicated simple
Every product has a moment where a customer says “wait, what does it actually do?” A good explainer answers that before they ask. Chuck & Charlie makes animated product explainer videos for software and technology companies and the marketing teams behind them: core product overviews, feature walkthroughs, launch announcements and explainer series. We can take a project from script and storyboards through motion graphics, voice over and sound design, with as little drama as possible.
What we make
01
Core product explainers
The big-picture story of what a product is and who it is for. Our core product explainer for Sage Intacct is one example.
02
Feature and module videos
One capability, explained well. Think Sage Intacct’s budgeting and planning module, or Host Analytics’ MyPlan and Dashboards.
03
Launch and announcement videos
A new product, a redesign or a big milestone, like Alation’s Connected Sheets launch and its Series E announcement.
04
Explainer series
For the redesign of Fabric’s AI Order Cloud we handled scripting, storyboards, motion graphics, voice over and sound design, and delivered three weeks ahead of schedule, in time for their press release and launch event.
Built on motion graphics
Most of our explainers are built on custom animation and motion graphics, because it is the clearest way to show software, data and abstract ideas without leaning on screen recordings alone. The same team designs, animates, scores and finishes the piece, so the story and the visuals stay in step from the first frame to the last.
Who we work with
We work directly with marketing teams at software and technology companies, including Sage Intacct, Host Analytics, Alation and Fabric. We also play well with agencies: Matrixx Software’s explainer was made with Pipsqueak Animation, and GameStop’s Sandbox introduction with The Marketing Arm. If you need an extra team, or a white-label one, we are happy to slot in.
SERVICE
Product Explainer Videos
PROJECTS
11 listed below
SELECTED CLIENTS
Sage Intacct
Alation
Fabric, Inc
Host Analytics
Houzz
Matrixx Software
Mappable
11Projects
7Clients
3 wksAhead of schedule on Fabric's launch series
"With a base level of direction and overview of what we are looking to accomplish, Dave is able to pull together specific recommendations on the best way to approach the project to ensure we are successful. I also appreciate that he and his team offer timely responses and turn-around for our projects and they are always willing to provide creative ideas we might not have otherwise considered. We've received a lot of very positive feedback from the work Dave has completed for us."Peter Olson
Sr Director, Corporate Communications, Sage Intacct
Selected work
Questions people ask
What kinds of products do you make explainer videos for?
Mostly software and technology: enterprise platforms, finance and planning tools, data products and retail technology. The approach works for anything that is hard to show or hard to describe in a sentence.
Do you handle the whole production?
Yes. Depending on the project we handle scripting, storyboards, design, animation, voice over, music and sound design, and final delivery in the formats and with the captioning your channels need. If your team already has most of it covered, we can step in for just one stage.
Can you work with our agency or in-house team?
Yes. We support marketing teams directly and work as a production partner for agencies that want to extend their own teams. We integrate well, which is a polite way of saying we are easy to work with.
Where are you based?
We are based in Southern California and work with brands nationwide, with clients across Los Angeles, the San Francisco Bay Area and beyond. Our post-production has been fully cloud-based since 2020, so we work with teams wherever they are.
Let’s make something
Got a product that deserves a better explanation? Tell us what you are launching and we will show you how we would make it easy to understand.