AMAZON WEB SERVICES
Branded content with a point of view
Branded content works when it earns attention instead of interrupting it. Chuck & Charlie develops and produces branded content for consumer and business brands: social campaigns and content series, product and brand launches, ads, and documentary-style storytelling. Our approach is simple: tell your story in a fun, unique way that lands quickly with your audience, and keep the process easy on you.
What we make
Social campaigns and content series
Short, dynamic videos built for the feed, from dynamic-text motion graphics for Sage Intacct and Alation to a product tutorial series for Cone Engineering and an influencer-led holiday video for American Airlines.
Brand and product launches
Brand and product guidelines plus social content for a boutique beauty line, Sarah Maxwell Beauty, and a full re-branding campaign for television host and adventurer Mehgan Heaney-Grier.
Ads and display
Animated display ads for Califia Farms that ended in a takeover of the stadium screens at LAFC’s opening season, and character-driven spots for California Low Cost Auto, completed in multiple languages.
Documentary-style storytelling
Post-production on a series of documentary-style promotional videos for Anheuser-Busch’s Busch Beer.
Big-moment content
The social posts and event-screen videos we built with NVE Experience Agency for Amazon Web Services’ Super Bowl LX activation.
How we approach it
We start by listening, then we work hard to get it right the first time without a lot of hand-holding. We usually bring back several concepts from the creative brief, and one or two might be a little “out there,” because that is where the good ideas hide. Then we pick the format that serves the story: live action, animation, motion graphics, or a mix. Our team includes producers, directors, editors, animators, motion graphic designers, photographers and sound designers, and we build the crew to fit the piece.
Who we work with
Consumer and business brands directly, and agencies that need a production partner, including The Marketing Arm, NVE Experience Agency and Fraser Communications. Need an extra team for a campaign, or just one standout piece? We scale to fit.
SERVICE
Branded Content
PROJECTS
15 listed below
SELECTED CLIENTS
Amazon Web Services
Ketel One
Califia Farms
Sage Intacct
Busch Beer
American Airlines
Alation
Sarah Maxwell Beauty
"Extreme attention to detail and meticulous pre-production had us prepared for the worst and we got the best. I would work with Chuck & Charlie again on any video production or animation job 100%."Mike Smolowe
Creative Content Director, Califia Farms
Selected work
Questions people ask
What is branded content?
Branded content is video, motion graphics or other media made by or for a brand that aims to inform or entertain an audience instead of simply advertising to it. It can be a social series, a documentary-style piece, a campaign film or a product launch story.
Do you make content for social media?
Yes. Much of our branded work is built for social feeds, including paid social assets, content series and influencer-led pieces, along with display ads and event screens.
Can you help with brand guidelines or a re-brand?
Yes. We have created brand and product guidelines for a beauty product launch, and a re-branding campaign, including the launch of a new website and series, for a television host.
Do you work with agencies?
Yes. Many of our branded projects are produced with agency partners such as The Marketing Arm, NVE Experience Agency and Fraser Communications, and we also work directly with brands.
Let’s make something
Have a story that needs telling? Send us the brief, or just the idea, and we will take it from there.